> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://docs.simplified.com/mcp/brand-and-context/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://docs.simplified.com/_mcp/server.

# Brand and context

## Find an existing brand

1. Use `api_listBrandKits` in the selected teamspace.
2. Match the requested brand to its ID.
3. Read the complete kit with `api_getBrandKit`.
4. Inspect related context with `api_listContextDocuments` and `api_getContextDocument`.

> Read the Acme brand kit and its audience and voice context. Summarize the rules you will use before drafting our launch posts.

Use `api_getContextDocumentByType` when you know the context type. Discover supported types from the tool schema rather than inventing one.

## Build a brand kit

Use `api_buildBrandKit` to build brand information from a website when that is the desired workflow. Review the extracted result before treating it as authoritative: a website may contain outdated copy or multiple product brands.

Use `api_createBrandKit` when you already have the required brand information and want to supply it directly. Check the existing kits first to avoid creating a duplicate.

## Maintain supporting context

Create a context document with `api_createContextDocument` for information such as audience guidance, positioning, or campaign instructions, using the supported document types and fields. Read the current version before applying `api_updateContextDocument`.

> Update the audience context to include independent consultants. Preserve the existing small-business segment and show me the revised document.

Delete a context document only when you intend to remove it. A request to revise wording should update the existing document instead.

## Apply the brand to a deliverable

The assistant must read and use the kit; simply connecting MCP does not apply a brand to every operation automatically. Include relevant voice and visual constraints in generation prompts and check the output against them.

Continue with [AI generation](/mcp/ai-generation) or [social publishing](/mcp/social-publishing-and-reviews).

> Give your assistant the information it needs to create consistent work.