> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://docs.simplified.com/mcp/social-publishing-and-reviews/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://docs.simplified.com/_mcp/server.

# Social publishing and reviews

## 1. Choose your destination

Call `social_getSocialMediaAccounts` in the intended teamspace. Select the returned account IDs for the channels you want to use. Platform names alone are not account identifiers.

> Prepare a LinkedIn and Instagram version of our launch announcement for the connected Acme accounts. Keep both as drafts.

## 2. Prepare channel-specific content

Read the [brand kit](/mcp/brand-and-context), write the copy, and prepare any required media. Use persistent [asset IDs](/mcp/assets-and-uploads) where the tool expects media references. Check the current tool schema for each platform's supported content and options; do not assume one payload works unchanged across all channels.

For LinkedIn document carousels, supply the PDF URL in `additional.linkedin.document.url` and send `media: []`. Use a fresh `file_url` from a ready PDF asset. The document field takes a URL, not an asset UUID.

## 3. Create and verify a draft

Use `social_createSocialMediaPost` with `action: "draft"`. For example, these tool arguments create a text-only draft after you replace the account placeholder with a discovered ID:

```json
{
  "message": "Meet our new dashboard: a clearer view of your campaign results.",
  "action": "draft",
  "account_ids": ["ACCOUNT_ID_FROM_DISCOVERY"],
  "media": []
}
```

Include your resolved `space_id` as well when targeting a teamspace. Save the response identifiers and retrieve the result through `social_getSocialMediaDrafts`. Use `social_updateSocialMediaDraft` for revisions to an existing draft.

Tags help organize drafts and posts. Discover them with `social_listSocialMediaTags`; create a missing tag with `social_createSocialMediaTag` before applying its returned identifier.

## 4. Collect review

Use `social_createSocialMediaReviewBundle` to group selected drafts for review. If your connection exposes `social_addDraftsToSocialMediaReviewBundle`, you can add more drafts to an existing bundle. Keep the bundle identifier and returned review link.

> Put these three drafts into one review bundle and give me its review link. Leave the drafts unpublished.

Creating a review bundle is not the same as publishing its drafts. Share the returned link with the intended reviewers through your normal review process.

## 5. Schedule or queue

`social_createSocialMediaPost` supports `draft`, `schedule`, and `add_to_queue`. Queueing uses the account's publishing queue; it is not an explicit publish-now action.

For a scheduled post, provide the target accounts and `date` in `YYYY-MM-DD HH:MM` format. Confirm the effective scheduling timezone before submitting; the create schema has no separate timezone field. Updating an existing scheduled post supports separate `date`, `time`, and `timezone` fields through `social_updateSocialMediaPost`.

Verify the resulting status and scheduled time with `social_getSocialMediaPosts`.

A successful request does not by itself prove a platform has published the post. Report the returned state and any platform error, then recheck the post when necessary.

## Manage existing content

Retrieve the resource before changing it. Use the draft update/delete tools for drafts and the post update/delete tools for posts. After a timeout, search existing drafts or posts before retrying creation to avoid duplicates.

> Move from connected accounts to drafts, review, and publication.