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CLI overview

Create content, manage your brand, and run your marketing from the terminal.
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The Simplified CLI brings your workspace to the command line. Use simplified to upload campaign assets, generate images and videos, prepare social posts, collect feedback, and report on performance. You can also manage brand kits and organize work into projects without switching between screens.

Start with individual commands, then combine them into scripts or give them to an AI assistant that can run a terminal. Your commands work with the same workspace, brand kits, assets, and connected accounts you use in Simplified.

Start here

  1. Install and authenticate: install the CLI and connect your workspace with an API key.
  2. Create your first draft: find a connected account, prepare a post, and verify the saved draft.
  3. Choose your workspace and teamspace: keep client and team work in the right place.
npm install -g simplified-cli
simplified auth:login my-workspace
simplified auth:whoami

The login command prompts for your key. You can get one in Simplified API settings.

What you can do

Your goalStart with
Draft, queue, or schedule posts across connected accountsSocial publishing
Collect feedback on a set of draftsReviews and approvals
Compare performance and understand your audienceAnalytics and reporting
Upload local files or import images, videos, audio, and PDFsAssets and uploads
Generate original images or use reference imagesAI image generation
Generate video from a prompt or reference framesAI video generation
Remove backgrounds, retouch images, or change formatsImage editing
Merge clips, change playback speed, or produce narrated videoVideo editing and production
Maintain brand identity and reusable context documentsBrand kits and context
Organize deliverables, assign agents, and export project itemsProjects and items
Build repeatable scripts and assistant workflowsAutomation and AI agents

How commands work

Commands follow simplified area:action. Options describe the input:

simplified accounts:list --network linkedin
simplified assets:upload --file ./campaign-hero.png
simplified projects:list --type pm

Use the command reference to find a command, then open its built-in help for the flags supported by your installed version:

simplified posts:create --help

Examples use uppercase placeholders such as ACCOUNT_ID and ASSET_UUID. Replace them with values returned from your workspace. Sample media URLs must also be replaced with files the service can access.

These guides cover the published simplified-cli 1.8.0 release. It requires Node.js 22 or newer. Commands return structured data, but some also print headings; see output handling before piping results into a script.